About SAENGGI
SAENGGI connects Korean innovation with the European professional aesthetics market, helping European aesthetic professionals implement Korean products, devices and methodologies with confidence while supporting Korean manufacturers in understanding, entering and growing within Europe.
About · Our Story
SAENGGI is a professional Korean beauty ecosystem based in Portugal, connecting Korean innovation with the European professional aesthetics market.
We help European aesthetic professionals implement Korean products, devices and methodologies with confidence, while supporting Korean manufacturers in understanding, entering and growing within Europe.
Rather than acting as a distributor or a consultancy in isolation, SAENGGI connects products, technology, education, implementation and market intelligence into one coordinated system.
The ecosystem is built around two complementary divisions.
SAENGGI Solutions supports clinics, pharmacies, distributors, training academies and beauty professionals by providing carefully selected Korean products, professional devices and implementation support.
SAENGGI Insights supports Korean manufacturers through market intelligence, product validation, regulatory coordination and European market-entry strategy.
Together, they create a structured bridge between Korean innovation and the European professional aesthetics market.
SAENGGI is the result of years spent working across international business development, strategic marketing and cross-border collaboration.
Before founding SAENGGI, Heloise dos Santos worked across international business development, strategic marketing and digital transformation, supporting organisations with market expansion, strategic partnerships and cross-border growth throughout Europe and beyond.
Today, that experience informs every partnership, recommendation and strategic decision made within the SAENGGI ecosystem.
SAENGGI was built through direct relationships with Korean manufacturers, clinics, educators and industry professionals, combined with practical experience supporting organisations operating across international markets.
Regular visits to South Korea enable SAENGGI to maintain close relationships with manufacturers, clinics and industry leaders while remaining connected to emerging technologies, products and professional practices.
This combination of international business experience and direct industry engagement enables SAENGGI to bridge Korean innovation with the commercial, regulatory and professional realities of the European market.
About · Mission & Vision
Korean aesthetics has earned worldwide recognition for its innovation, treatment philosophy and continuous product development.
생기 (SAENGGI) is a Korean word describing healthy vitality, natural radiance and living energy.
Rather than choosing a name that simply referenced Korea or beauty, we chose SAENGGI because it reflects the philosophy behind our ecosystem: thoughtful care, continuous improvement, professional knowledge and long-term skin health.
Korean aesthetics has earned worldwide recognition for its innovation, treatment philosophy and continuous product development. However, successfully introducing that innovation into Europe requires far more than importing products or translating packaging. It demands an understanding of local regulations, professional expectations, commercial realities and how products integrate into everyday clinical practice.
At the same time, European professionals increasingly seek complete, structured systems rather than isolated products.
SAENGGI was created to bridge these two realities. By connecting Korean manufacturers with European professionals through a single ecosystem, we aim to make Korean innovation more accessible, better understood and more successfully implemented across Europe.
For us, SAENGGI is not simply a name. It is the principle that connects Korean manufacturers, technologies, educators and professionals with the European market, creating a bridge built on trust, quality and sustainable growth.
Everything we do is guided by five principles.
About · The SAENGGI Ecosystem
Our work combines several complementary areas of expertise.
Carefully selected Korean professional skincare designed for aesthetic professionals.
Professional aesthetic equipment supported by onboarding, implementation guidance and professional education.
Helping clinics and practitioners successfully integrate new products, devices and methodologies into their existing services.
Independent research that helps Korean manufacturers understand the European professional aesthetics market before investing.
Supporting manufacturers through commercial preparation while coordinating with trusted regulatory, Responsible Person, laboratory and certification partners.
Helping Korean companies identify opportunities, build partnerships and establish sustainable long-term growth across Europe.
SAENGGI continues to expand beyond products and market-entry support.
Every new initiative is designed to strengthen the ecosystem while maintaining the same principles of quality, collaboration and thoughtful implementation.
About · Our Partners
The SAENGGI ecosystem brings together a growing network of organisations across Korea and Europe.
These include:
Specialist services are coordinated through trusted partners, allowing every project to benefit from the expertise required while maintaining a single strategic point of contact.
SAENGGI collaborates with a growing network of carefully selected organisations that contribute specialist expertise across regulation, education, clinical practice and international business development.
Rather than attempting to provide every service internally, we work alongside trusted partners who share our commitment to quality, transparency and long-term collaboration.
As our ecosystem grows, additional strategic partnerships will be introduced here.
Korea Strategic Partner
SAENGGI's strategic commercialisation partner for European market expansion.
SoulBind9 Inc. is SAENGGI’s strategic partner in South Korea, strengthening relationships with Korean manufacturers and supporting cross-border collaboration. Together, SAENGGI and SoulBind9 help Korean beauty and aesthetic brands prepare for successful entry into the European market through market insight, product positioning, regulatory coordination and commercial partnerships.
Regulatory & Compliance
SAENGGI's regulatory and compliance partner
SAENGGI's regulatory and compliance partner, supporting manufacturers throughout the European product preparation process through Responsible Person services, laboratory coordination, regulatory guidance and product compliance for the European market.
